Talking about the development of water purification industry
At this stage, the young generation is growing up to 80,90 backbone consumption, their spending habits will guide the development trend of the market. A survey shows that: a new generation of consumer groups, they are very different with the older generation and consumption habits on the aesthetics of the product. Water purifier in the frequent occurrence of water pollution today, has spawned a new decoration pattern known as "water home improvement" and in the whole process "water home improvement" in no way to avoid this problem how to buy a water purifier, according to net of the spring macro planning team assisted analysis of market trends, think: a new generation of consumer groups to determine which brand of water purifier good on its own unique ideas and steps. This combination of facts, water purifier manufacturers only gave them pulse number, in order to keep up with their pace, to find the exact product positioning, and ultimately win in the market competition.
In fact, according to water purification resolve network to understand: nowadays, most water purifier manufacturers to major marketing target lock on the back 60, 70, I feel that they have a stable income and certain asset accumulation, for consumer water purifier to have more choice and investment space. Instead, 80,90 but in addition to some of his family was wealthy individual can 80,90 generous consumption, although most of the 80,90 married and has entered onto the stage of society, for the purchase of needed renovation rise very fast, is the budget was tight, it is very consumer concerns. Although they are the future potential consumer objects, but still not real target consumers.
However, for the vast majority of firms in the market for the analysis point of view, is very one-sided. Water purification resolve network that primarily do not combine market 80,90, 80, 90 then to analyze the water purifier market it
There is no doubt about it:! Health, fashion, the temptation is "80,90" the most intimate of the three major factors. "80,90" fierce competition to bring life and work pressure is unprecedented, so that "the body is the capital of revolution" is more prominent in them. Based on these, drinking water purifiers for the home health care comes will be the future development trend of mainstream water purifier should be a breakthrough on product differentiation, so as to better adapt to adapt "80,90." Face after 80 water purifier consumption, but also to know that they are still self-survival stage, we must grasp their priceCell tolerance. 80,90 gradually become the main consumer of water purifier is a process of evolution in the short term is still limited resources at their disposal, their income is not high, which determines the reality of their purchasing power is not high, but they will spend more than their ability to withstand products to show their status. Or they enhance their purchasing power or with the water purifier a consumer to a higher consumption levels. At the same time, there is no personality to make water purification products can not find a reason to choose 80,90.
compared with the benefit of hindsight most water purifier manufacturers, real estate agency who seems to have been one step ahead, the first to tap the potential business opportunities and consumer markets. Meanwhile, in a series of rigid requirements to promote marriage, career, etc., 80, 90 is becoming a major purchasing power of the property market. When the property market suffered a knee, Home Builders are pushing small apartment, took advantage of the huge potential consumer groups, to obtain appreciable volume in times of adversity.
on the current consumption in terms of emotion, "80,90" and the water purifier is a distance. To win young consumers, water purifier "Extreme Makeover" has been imperative, spread from the production of packaging products, cultural ideas to be close to young consumers drinking on content marketing methods, true to their needs as the starting point.
was born in the 1980s and 1990s these two generations, childhood growth and market environment, and the Internet age peers, and have a stronger idea of 鈥嬧€媔ndependence and freedom, of self more obvious. In consumer habits are completely different from their elders, which not only provides a new subject for todays consumer market as a whole, but also can be a huge treasure trove of development and mining. It is understood the net of the spring water purifiers top ten brands in recent years for the newborn with consumer groups, tailored developed several water purification products, into fashion as the representative of the "deep blue" series, featuring personalized market. " national wind ", which are to create differentiated market, so the group can better attract new era of consumer groups; more by virtue of its superb technology, the international fashion, natural and cultural, arts and humanities as well as ecological and aesthetic concepts into design ; for the design injected full of emotion and Acceptance of character, creating a leisurely water purifier, whether it is retro grace, naturally simple, modern fashion, the ultimate luxury ...... all kinds of style, can enjoy the ride.
Therefore, crack consumption characteristics 80,90, is needed is outwit, as the "SunSub Art of War, "which comes to the" military forces of the Road, the hearts and minds. " Household water purification industry on the whole consumer market point of view, you want to capture the hearts of consumers 80,90, we must first understand their consumer psychology, "what they want, what they want, how they would react," so that it can targeted.
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