618 A.O. Smith teamed up to openhe electricity supplier Jing
[water purifier investment network] May 9, century-old brand AO Smith, together Oaks air conditioning, Siemens appliances, Jingdong Group jointly held a grand "three-in-one body to lead the Comfort Life" as the theme of the joint marketing conference, the first cross-brand electric appliances whole scene boutique eco-marketing business, in order to meet the growing consumer focus on quality home appliances, intelligent, integrated optional requirements. At the same time, it was announced the launch of a new marketing Jingdong IP - "5.10 multiple star shining day", officially opened Jingdong Shopping Festival 618 years of global carnival prelude.
Jingdong new marketing IP- "multiple star shining day" grand start
vice chairman of China Household Electrical Appliances Association Xu Dongsheng, senior vice president of Jingdong Group Yan Xiaobing, president of Orville cloud network Guomei De, senior vice president of AO Smith Corporation and China investment Corporation president Ding Wei, president of cold Ling Oaks home appliances division, BSH Home appliances (China) Co., Ltd., senior vice president and chief marketing officer Wang Weiqing ,, as well as dozens from around the country family core media attended the conference, witnessed innovations that lead the industry.
innovation to lead the "Comfort life" AO Smith full line of new stunning debut
With the peoples living standards rising, the market is facing a wide range of consumer upgrades, high-quality, intelligent "Comfort life" to become the new pursuit of consumers.
AO Smith steel intensive care zero cold gas water heater
an integral part of a clean, easy drinking, fresh, clean air and so is the quality of home life, AO Smith with strong research and development from the hot water to the full advantage of the opportunity to expand the field of water purification category, empty net, heating, beauty soft water, smoke stoves, with imagination and innovative products to meet consumer demand for a better life. AO Smith is a long-term flow reverse osmosis water purifier, water 3L large flow per minute, also equipped with a reverse osmosis filter MAX5.0 Long patented technology, five-year replacement, durable and more peace of mind; be able to "formaldehyde significant number" of AO Smith purifier formaldehyde, an aldehyde other than the effect according to U.S. 0.03mg / m3 high standard design, the use of formaldehyde Patent precision digital monitoring technology, the effect of visible feel more secure; in addition, "28 days 35.7% moisture to enhance" the wall Beauty water softeners, "Challenges zero escape "of a series of innovative top-quality double-side hood and so on, to really solve the user pain point, a launch will be countless suction eye, become the backbone to promote consumption upgrade.
AO Smith formaldehyde purifier Jingdong combination with carnival sounded the horn a total of 618 "win" new consumer upgrade
as an industry leader in high-end appliances brand, and one of Chinas largest home appliance retail channel, AO Smith and Jingdong are pushing leader consumption upgrading and transformation of Chinese industry. this combination can be described as a matter of course, through collaborative industry value chain, continued strategic cooperation has been fruitful.
It is understood, AO Smith from Jingdong fans amount camp official flagship store is now over 2.42 million, becoming the Jingdong kitchen TOP popular brand. At the same time, AO Smith also won the "best customer experience Jingdong appliances cooperation Award", "Jingdong appliance service reputation Award", "Jingdong sale outstanding service business "and other channels recognized, in terms of products, services, marketing and other comprehensive cooperation with Jingdong, and jointly promote the hot water, water purification, air purification products in high-end upgrade.
this the conference grand launch of the "multiple star shining day", that is, AO Smith and Jingdong joint marketing to promote consumption upgrade the latest results, creating a cross-brand joint marketing electricity supplier precedent .AO Smith to join the Friends, leveraging the platform Jingdong playing "combined", the introduction of quality home appliance product portfolio includes kitchen, living room and so the whole family scene, help consumers realize their dreams, "Comfort life", not only sounded the clarion call for the carnival Jingdong shopping festival in the world 618 years, is to create a vendors and channel win-win cooperation, the sound development of the industry ecosystem.
any age, innovation is the same theme. in addition to the appliance industry innovation in technology and products, the need with more partners , and channels of cooperation with innovative ways to build ecosystem, to achieve high-quality joint recommendation to consumers, can really solve the pain points users to meet the demand for innovative products and solutions, allowing excellent product truly innovative technology to lead the industry and consumer trends for the majority of consumers to create a better Comfort life
. (article source: brand water purification industry alliances - the public number, invasion deleted)
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