Water purifier cultural marketing need to brand baseon
cultural marketing, simply put, is the use of force and cultural marketing. In the cultural marketing model, companies selling to consumers is not just a single product, the product while meeting the material needs of consumers but also the spiritual meet consumer demand, to consumers in order to enjoy the culture, meet their high grade consumption. The current water purification industry set off a wave of cultural wind, reason is the water purifier brand in seeking ways to meet the spiritual needs of high-end consumer groups. However, cultural marketing can not blindly, it needs to perfect the product quality and brand rich cultural heritage to rely on.
water purifier cultural marketing need to brand based on
water purifier cultural marketing have "Mishina view"
sometimes consumers do not buy products but cultural, and represents the cultural tastes. In order to meet consumer psychology, water purifier companies began selling culture, selling tastes. But the brands cultural heritage not label it, shout a few slogans, several cultural events will be able to get out of the building. Water purifier business have to do cultural marketing "concept Mishina", a product for the grade for the quality of the two products, Mishina for the brand.
"Mishina concept of" philosophical reflection of corporate culture is the highest, if not the "Three Grades of view", do not talk about culture. To water purification products into the cultural, just a way of marketing, its core is the eternal quality products. When companies do not have enough water purifier brand influence, the role played by cultural marketing is really small.
marketing have meaning water purifier corporate culture
a water purifier company official said, the cultural construction has its role, but can not because of cultural construction while ignoring the quality of the product. When the water purifier brand has not been precipitation on speaking culture, a fact too early. If your product is not value for money, all cultures are more virtual. When there is value for money products, improve the site experience and sales channels, I think it will have in terms of a cultural nature.
water purifier corporate culture can be used to package the corporate brand, but you can not kidnap culture, making it a cheap label. Culture is a very mysterious presence, it can be deep, but also popular, but you want a product to create artificial and cultural integration and accepted by the people, it is a difficult thing. Purifier companies do marketing culture, we needValue for money products and have a rich cultural heritage, quality, taste, brand, one less.
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